Episode 1: Using Self Discovery & Goal Setting to Achieve your Dreams with Tash Wong

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Natasha “Tash” Wong co founder of online and brick and mortar boutique Seldom Seen. Chinese American born and raised in San Francisco, CA. 

At the age of 8 years old Tash got her first experience as an entrepreneur selling jewelry at her ballet school. Later in high school she worked 3 retail jobs and loved the community aspect of working. 

At UC Davis college studying to be doctor but switched into fashion major. 

She worked for many retail companies after college including Levis, GAP and Lulu Lemon. 

Realized  she had an itch to start her own business. 

She built a business while still working her 9-5 job and then took leap to full time entrepreneurship. 

What struck me in Tash’s story is the willingness of breaking through her fears to follow her dreams. Also her ability to look inside of herself to figure out what drives her and then taking action and implementing to get stuff done.


Topics discussed in this episode:

  • Perfectionism
  • Feeling of having to achieve
  • Fear of disappointing parents
  • Self Worth
  • Going to therapy as Asian Americans

What you will learn from this episode:

  • Utilizing childhood clues to find your passion
  • Investing in yourself
  • Self discovery and how that leads to thriving business
  • Unplugging 
  • Meditation 
  • Slowing Down
  • Community and business
  • Goal Coaching in Lulu Lemon to realize she wanted to be an entrepreneur
  • Getting over fear of taking leap from 9-5 job to starting own business
  • Moving from Fear into trust and faith
  • Finding Core Values
  • Surrounding yourself with people that believe in you
  • Putting out your dreams into world 
  • Importance of mentorship
  • taking action and actualizing the vision
  • How to utilize your strengths in business
  • Sharing and being vulnerable and vocal about your dreams

Links and resources mentioned on show:

Seldom Seen:

Seldom Seen Website

Seldom Seen Instagram

Seldom Seen Facebook

How to connect with Tash:

Email: natasha@seldomseen.co

Instagram: @natasha.k.wong

Natasha Instagram


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